I've spent 15+ years building brands — not just designing for them, but figuring out what they actually stand for, and then making sure that idea holds together across every touchpoint a customer sees.

Right now, I lead creative direction and brand strategy for a multi-state outdoor retailer, where my work spans building a company-wide brand platform from the ground up, launching a private-label furniture brand, and directing everything from photography standards to UX design. Before that, I helped rebuild a national retailer's digital experience and photography direction — work that outlasted my time there and became the foundation for a brand new market entry when the company was acquired.

I got my start believing good design and good business aren't separate conversations. That's shaped how I lead: I care as much about the strategy behind a brand platform as I do about whether the photography actually looks right, and I've built my career sitting at the intersection of both — creative instinct backed by an understanding of what actually moves a business forward.

I grew up in Rhode Island, spending summers at a lake house in Maine — the kind of place where the best moments are unremarkable ones: rain on the leaves, a slow morning, nothing to perform for anyone. That's stayed with me. I still believe the best brands earn attention by being honest about what they are, not by shouting louder than the competition. When I'm not directing creative, I'm usually outside — running, hiking, biking, or skiing.