Christy Sports Patio Category
Creative Direction & Commercial Impact
The Challenge
Patio is Christy Sports' largest summer revenue driver, but marketing it well depended on consistent, high-quality product imagery — something the team didn't have the budget to produce in-house at scale.
The Approach
Pulled together a team to source usable vendor assets from whatever credible source could be found, in some cases surfacing imagery vendors themselves weren't aware they had — strengthening rather than straining the vendor relationship
Owned the annual patio furniture look book from concept through print
Directed a broader creative toolkit: in-store signage, customer-facing one-sheets, a sales kit, website content
Piloted AI-assisted "at-home" photo compositing to stretch a limited photography budget further
The Result
Patio's 2026 summer season ran ahead of budget overall (+4%), amid a mixed month-to-month cadence.
