Christy Sports Patio Category
Creative Direction & Commercial Impact
The Challenge
Patio furniture is Christy Sports' largest summer revenue driver, but marketing it well depended on consistent, high-quality product imagery - something the team didn't have the budget to produce in-house at scale.
The Approach
Pulled together a working team to source usable vendor assets from whatever credible source could be found, in some cases surfacing imagery vendors themselves weren't aware they possessed - strengthening rather than straining the vendor relationship
Owned the annual patio furniture look book from concept through print
Directed a broader creative toolkit: In-store signage, customer-facing one-sheets, sales kit, website content, advertising & more
Piloted AI-assisted "at-home" photo compositing to stretch a limited photography budget further
The Result
Patio's 2026 summer season ran ahead of budget overall (+4%), amid a mixed month-to-month cadence.
